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The linguistic term for the slogan structure

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2 2 Recently I've seen this slogan. Its spelling and pronunciation are a bit unusual: " Nice to meat you " means "it's nice to provide you with some meat dish", but it sounds like " It's nice to meet you " as if you are introduced to somebody. My question is: How can we name this linguistic phenomenon? terminology slogan share | improve this question asked 5 hours ago margo margo 43 5 New contributor margo is a new contributor