Is there a way to get sales data from Facebook ad campaigns sent back to Magento and/or Google Analytics?
We have FB pixel installed, it's accurately capturing sales data in FB analytics from FB ad campaigns we're running. But I'd like to track more customers data, including products purchased, frequency, and more. FB analytics data is very broad, only showing clicks, add to carts, checkouts, total revenue, and cost per ad campaign.
I used UTM codes for the campaigns to track them in Google Analytics, which is working. However, that only tracks when the ad is clicked. FB ads analytics attributes a sale when an ad is simply displayed/seen (not clicked), and it also tracks users across devices. UTM codes can't track either of those. That missing data makes up over 50% of the sales coming through.
Is there a way to get FB, Google, and/or Magento to transfer data back and forth so we can see more granular sales data?
Am I making sense :P
Thank you!
magento-1.9 google-analytics facebook ecommerce-tracking
New contributor
add a comment |
We have FB pixel installed, it's accurately capturing sales data in FB analytics from FB ad campaigns we're running. But I'd like to track more customers data, including products purchased, frequency, and more. FB analytics data is very broad, only showing clicks, add to carts, checkouts, total revenue, and cost per ad campaign.
I used UTM codes for the campaigns to track them in Google Analytics, which is working. However, that only tracks when the ad is clicked. FB ads analytics attributes a sale when an ad is simply displayed/seen (not clicked), and it also tracks users across devices. UTM codes can't track either of those. That missing data makes up over 50% of the sales coming through.
Is there a way to get FB, Google, and/or Magento to transfer data back and forth so we can see more granular sales data?
Am I making sense :P
Thank you!
magento-1.9 google-analytics facebook ecommerce-tracking
New contributor
add a comment |
We have FB pixel installed, it's accurately capturing sales data in FB analytics from FB ad campaigns we're running. But I'd like to track more customers data, including products purchased, frequency, and more. FB analytics data is very broad, only showing clicks, add to carts, checkouts, total revenue, and cost per ad campaign.
I used UTM codes for the campaigns to track them in Google Analytics, which is working. However, that only tracks when the ad is clicked. FB ads analytics attributes a sale when an ad is simply displayed/seen (not clicked), and it also tracks users across devices. UTM codes can't track either of those. That missing data makes up over 50% of the sales coming through.
Is there a way to get FB, Google, and/or Magento to transfer data back and forth so we can see more granular sales data?
Am I making sense :P
Thank you!
magento-1.9 google-analytics facebook ecommerce-tracking
New contributor
We have FB pixel installed, it's accurately capturing sales data in FB analytics from FB ad campaigns we're running. But I'd like to track more customers data, including products purchased, frequency, and more. FB analytics data is very broad, only showing clicks, add to carts, checkouts, total revenue, and cost per ad campaign.
I used UTM codes for the campaigns to track them in Google Analytics, which is working. However, that only tracks when the ad is clicked. FB ads analytics attributes a sale when an ad is simply displayed/seen (not clicked), and it also tracks users across devices. UTM codes can't track either of those. That missing data makes up over 50% of the sales coming through.
Is there a way to get FB, Google, and/or Magento to transfer data back and forth so we can see more granular sales data?
Am I making sense :P
Thank you!
magento-1.9 google-analytics facebook ecommerce-tracking
magento-1.9 google-analytics facebook ecommerce-tracking
New contributor
New contributor
New contributor
asked 24 mins ago
jd sunfoodjd sunfood
1
1
New contributor
New contributor
add a comment |
add a comment |
0
active
oldest
votes
Your Answer
StackExchange.ready(function() {
var channelOptions = {
tags: "".split(" "),
id: "479"
};
initTagRenderer("".split(" "), "".split(" "), channelOptions);
StackExchange.using("externalEditor", function() {
// Have to fire editor after snippets, if snippets enabled
if (StackExchange.settings.snippets.snippetsEnabled) {
StackExchange.using("snippets", function() {
createEditor();
});
}
else {
createEditor();
}
});
function createEditor() {
StackExchange.prepareEditor({
heartbeatType: 'answer',
autoActivateHeartbeat: false,
convertImagesToLinks: false,
noModals: true,
showLowRepImageUploadWarning: true,
reputationToPostImages: null,
bindNavPrevention: true,
postfix: "",
imageUploader: {
brandingHtml: "Powered by u003ca class="icon-imgur-white" href="https://imgur.com/"u003eu003c/au003e",
contentPolicyHtml: "User contributions licensed under u003ca href="https://creativecommons.org/licenses/by-sa/3.0/"u003ecc by-sa 3.0 with attribution requiredu003c/au003e u003ca href="https://stackoverflow.com/legal/content-policy"u003e(content policy)u003c/au003e",
allowUrls: true
},
onDemand: true,
discardSelector: ".discard-answer"
,immediatelyShowMarkdownHelp:true
});
}
});
jd sunfood is a new contributor. Be nice, and check out our Code of Conduct.
Sign up or log in
StackExchange.ready(function () {
StackExchange.helpers.onClickDraftSave('#login-link');
var $window = $(window),
onScroll = function(e) {
var $elem = $('.new-login-left'),
docViewTop = $window.scrollTop(),
docViewBottom = docViewTop + $window.height(),
elemTop = $elem.offset().top,
elemBottom = elemTop + $elem.height();
if ((docViewTop elemBottom)) {
StackExchange.using('gps', function() { StackExchange.gps.track('embedded_signup_form.view', { location: 'question_page' }); });
$window.unbind('scroll', onScroll);
}
};
$window.on('scroll', onScroll);
});
Sign up using Google
Sign up using Facebook
Sign up using Email and Password
Post as a guest
Required, but never shown
StackExchange.ready(
function () {
StackExchange.openid.initPostLogin('.new-post-login', 'https%3a%2f%2fmagento.stackexchange.com%2fquestions%2f257920%2fis-there-a-way-to-get-sales-data-from-facebook-ad-campaigns-sent-back-to-magento%23new-answer', 'question_page');
}
);
Post as a guest
Required, but never shown
0
active
oldest
votes
0
active
oldest
votes
active
oldest
votes
active
oldest
votes
jd sunfood is a new contributor. Be nice, and check out our Code of Conduct.
jd sunfood is a new contributor. Be nice, and check out our Code of Conduct.
jd sunfood is a new contributor. Be nice, and check out our Code of Conduct.
jd sunfood is a new contributor. Be nice, and check out our Code of Conduct.
Thanks for contributing an answer to Magento Stack Exchange!
- Please be sure to answer the question. Provide details and share your research!
But avoid …
- Asking for help, clarification, or responding to other answers.
- Making statements based on opinion; back them up with references or personal experience.
To learn more, see our tips on writing great answers.
Sign up or log in
StackExchange.ready(function () {
StackExchange.helpers.onClickDraftSave('#login-link');
var $window = $(window),
onScroll = function(e) {
var $elem = $('.new-login-left'),
docViewTop = $window.scrollTop(),
docViewBottom = docViewTop + $window.height(),
elemTop = $elem.offset().top,
elemBottom = elemTop + $elem.height();
if ((docViewTop elemBottom)) {
StackExchange.using('gps', function() { StackExchange.gps.track('embedded_signup_form.view', { location: 'question_page' }); });
$window.unbind('scroll', onScroll);
}
};
$window.on('scroll', onScroll);
});
Sign up using Google
Sign up using Facebook
Sign up using Email and Password
Post as a guest
Required, but never shown
StackExchange.ready(
function () {
StackExchange.openid.initPostLogin('.new-post-login', 'https%3a%2f%2fmagento.stackexchange.com%2fquestions%2f257920%2fis-there-a-way-to-get-sales-data-from-facebook-ad-campaigns-sent-back-to-magento%23new-answer', 'question_page');
}
);
Post as a guest
Required, but never shown
Sign up or log in
StackExchange.ready(function () {
StackExchange.helpers.onClickDraftSave('#login-link');
var $window = $(window),
onScroll = function(e) {
var $elem = $('.new-login-left'),
docViewTop = $window.scrollTop(),
docViewBottom = docViewTop + $window.height(),
elemTop = $elem.offset().top,
elemBottom = elemTop + $elem.height();
if ((docViewTop elemBottom)) {
StackExchange.using('gps', function() { StackExchange.gps.track('embedded_signup_form.view', { location: 'question_page' }); });
$window.unbind('scroll', onScroll);
}
};
$window.on('scroll', onScroll);
});
Sign up using Google
Sign up using Facebook
Sign up using Email and Password
Post as a guest
Required, but never shown
Sign up or log in
StackExchange.ready(function () {
StackExchange.helpers.onClickDraftSave('#login-link');
var $window = $(window),
onScroll = function(e) {
var $elem = $('.new-login-left'),
docViewTop = $window.scrollTop(),
docViewBottom = docViewTop + $window.height(),
elemTop = $elem.offset().top,
elemBottom = elemTop + $elem.height();
if ((docViewTop elemBottom)) {
StackExchange.using('gps', function() { StackExchange.gps.track('embedded_signup_form.view', { location: 'question_page' }); });
$window.unbind('scroll', onScroll);
}
};
$window.on('scroll', onScroll);
});
Sign up using Google
Sign up using Facebook
Sign up using Email and Password
Post as a guest
Required, but never shown
Sign up or log in
StackExchange.ready(function () {
StackExchange.helpers.onClickDraftSave('#login-link');
var $window = $(window),
onScroll = function(e) {
var $elem = $('.new-login-left'),
docViewTop = $window.scrollTop(),
docViewBottom = docViewTop + $window.height(),
elemTop = $elem.offset().top,
elemBottom = elemTop + $elem.height();
if ((docViewTop elemBottom)) {
StackExchange.using('gps', function() { StackExchange.gps.track('embedded_signup_form.view', { location: 'question_page' }); });
$window.unbind('scroll', onScroll);
}
};
$window.on('scroll', onScroll);
});
Sign up using Google
Sign up using Facebook
Sign up using Email and Password
Sign up using Google
Sign up using Facebook
Sign up using Email and Password
Post as a guest
Required, but never shown
Required, but never shown
Required, but never shown
Required, but never shown
Required, but never shown
Required, but never shown
Required, but never shown
Required, but never shown
Required, but never shown